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Recommendation: TheStandard.com
You should consider a (free) email subscription to TheStandard at
http://www.thestandard.com/. I subscribe to several of their reports
and find them interesting. Here's a recent issue of their "metrics"
report, including some interesting market research tidbits.
Cheers,
Philip
---------- Forwarded Message ----------
Date: Tuesday, January 18, 2000, 8:11 PM -1000
From: "TheStandard.com" <Metrics@bdcimail.com>
To: johnson@hawaii.edu
Subject: The Industry Standard's Metrics Report - January 18, 2000
E-Commerce Booms in Britain
By Philippa Moreton
Already 10 percent of UK households shopped online in 1999, and
British Internet spending was set to treble in the next two years, a
new report says.
Markets Are Conversations
By Doc Searls and David Weinberger
Are you talking with your customers or at them?
Valley of the Digital Divide
By Jonathan Rabinovitz
A report by local leaders shows that the Silicon Valley boom is
bypassing large segments of the population.
In Brief
Internet: Brand Switcher? Over 10 million U.S. consumers have changed
their opinion of financial services companies based on information
derived from the Internet, estimates Cyber Dialogue. More than 3
million users actually switched providers on the basis of online
experience. Consumers were most often swayed by information from
insurance companies (30 percent), followed by investment companies
(18 percent) and banks (16 percent).
Online Ads Top $1 Billion Online advertising revenues vaulted to $1.2
billion in the third quarter of 1999, reports the Internet
Advertising Bureau. The online ad revenue total for the year's first
three quarters was more than double that of 1998 for the same period.
Banner ads continue to be the most popular format, representing 55
percent of all online plugs.
Abandoned Carts, Satisfied Shoppers Andersen Consulting found that 88
percent of online buyers abandoned their shopping carts at some time
during the holiday season. Even so, online shoppers preferred buying
on the Internet to in-store or catalog shopping.
U.S. Favors U.K. The most popular international sites among American
users were announced by Media Metrix this week. Not surprisingly,
U.K. sites like portal Demon.net and ISP Freeserve.com led the pack
with about 2.1 million and 1.4 million users respectively. Swedish
ISP Swipnet.se also drew over 1 million U.S. visitors.
–Stacy Lawrence
Forecasts for the Year 2000
From Internet business to online gaming, researchers predict a big
year for the Net 2000. By David Lake
* The U.S. online population will reach 137 million, less than 50
percent of the nation's population.1 * Average time spent online in
the U.S. will increase to 8.2 hours per week, up from 7.6 hours in
1999.3 * $450 million will be spent online to purchase prescription
drugs.2 * U.S. e-commerce in health care will reach $16 billion, a
150 percent increase over 1999.2 * 3.8 million households will
invest online, a 23 percent increase over 1999.2 * 28 percent of
online shoppers will buy online after visiting brick-and-mortar
stores.4 * Unique hosts on the Web will increase to more than 5
million, up from 3.3 million last year.5 * U.S. online ad spending
will reach $5.4 billion, up from $2.8 billion last year.2 * More
than 32 million adults will go online for game-related content.4 *
11 million U.S. households will make their first purchase online.2 *
Almost 50 percent of all Net surfers will have their own Web sites by
spring.7 * Latin America will see the world's largest percentage
growth in Net advertising: 137 percent to $121 million.2 * Dialup
U.S. households will climb to 35 million, up from 32 million in
1999.3 * 60 percent of Net shoppers will bookmark an average of
seven shopping sites.4 * U.S. business trade over the Net will
skyrocket to $251 billion, up from $109 billion in 1999.2 * 2.3
million U.S. households will use cable- modem access, almost double
the 1.2 million in 1999.3 * Online business-services revenues will
climb to $43.7 billion, almost double last year's $22 billion.2 * 9
million new online gamers will try their luck on the Net.4 *
Worldwide IT spending will reach $908 billion, up from $835 billion
in 1999.1 * Market research firms will generate $255 million in
revenue from online research.9 * 25 percent of U.S. adults will
visit international Web sites on a monthy basis.4 * U.S. online
retail revenues will hit $38.8 billion, up from $20.3 billion in
1999.2 * 45 percent of U.S. adults will regularly use local content
sites.4 * 20 percent of U.S. online shoppers will use downloadable
coupons.4 * 14 million new U.S. households will go online, up from 7
million in 1999.3 * 53 million adults will search for
entertainment-related content online, making it the most-sought-after
online category.4 * Net ad spending will climb to $4.7 billion.3
* 7 million investment accounts will be handled online, up from 5.4
million in 1999.2 * B-to-b e-commerce will be less than half of
trade via private electronic networks.6 * Online garden and tool
purchases will jump 433 percent.2 * Online pet-supply purchases will
reach $800 million, up from $300 million in 1999.8 * Worldwide Net
advertising will almost double, reaching $6.5 billion, up from $3.3
billion in 1999.2 * 28.4 million U.S. households will shop online,
up from 17.4 million last year.2 * 35 million U.S. surfers will hunt
for music content online, spending about $700 million on CDs and
cassettes.4 * North America will create the bulk of IT spending,
some $444 billion, up from $409 billion in 1999.1
__________________________________________________
Sources: 1International Data Corp; 2Forrester Research; 3Jupiter
Communications; 4Cyber Dialogue; 5Alexa Internet; 6The Boston
Consulting Group; 7NPD Online; 8Activmedia Research; 9Inside Research
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Behind the Numbers: Is the Net Greening America?
It's encouraging to think the Net is helping to slow global warming.
However, it's difficult to find data to quantify such a proposition.
Adding Up the Time Warner-AOL Merger
All the stats point to the biggest deal in Internet Economy history.
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__________________________________________________
RESEARCH RESOURCES
For more infomation, contact this week's data providers.
Access Media International
--> ACNielsen ReelResearch
--> ActivMedia Research
--> AdKnowledge
--> Advertising Research Foundation
--> American Mgmt. Assoc.
--> Andersen Consulting
AOL
--> Arbitron
--> AtPlan
--> Bear, Stearns ?Co.
--> BestCalls.com
--> BigCharts.com
BizRate.com
Boston Consulting Group
--> Broadview
--> BRS Media
--> Business Wire
Cahners In-Stat Group
--> CASIE
--> CCBN.com
--> Century Business Solutions
--> Cheskin Research
--> Collaborative Research
--> Comdisco
--> CommerceNet
--> Competitive Media Reporting
--> Computer Economics
--> Computerworld
--> ComQuest Communications, Inc.
--> The Conference Board
--> Consumer Federation of America
--> Craver, Mathews, Smith
--> Credit Suisse First Boston
--> Cyber Dialogue
Cyberteens.com
--> Datamonitor
--> Dataquest
--> Department of Commerce
--> Deloitte ?Touche
--> Direct Marketing Association
--> DSA Analytics
--> E*Trade
--> The Economist Intelligence Unit
Edgar Online
--> eMarketer
--> Engage Technologies
--> FAST
--> Forrester Research
--> Frost ?Sullivan
--> Future of Advertising Stateholders
--> Gallup
--> Gartner Group
--> Georgia Tech's GVU Center
--> GIPPS
--> Go2Net Network
Goldman Sachs
--> Gomez Advisors
--> Greenfield Online
--> Hambrecht ?Quist
--> Harris Interactive
--> Hoover's Online
--> InfoBeads
--> Insight Research
--> Institute for International Research
--> INTECO Corporation
--> IntelliQuest
--> Interbiznet.com
--> Intermedia Advertising Solutions
--> International Data Corp.
--> Internet Advertising Bureau
Internet Economy Indicators
--> Inverse Network Technology
--> IPO Central
--> IPO Monitor
I/PRO
--> Ipsos-ASI
--> Joint Venture: Silicon Valley
--> Jon Peddie ?Associates
--> Jupiter Communications
--> Keynote Systems
Killen ?Associates
--> Legg Mason
--> Macroeconomic Advisers
--> MarketAdviser
--> MB Interactive
--> MCI Worldcom
--> Mediamark Research
--> Media Metrix
Mercer Management Consulting
--> Middleberg ?Associates
--> Millard Group
--> Millward Brown Interactive
--> The Myers Group
National Association of Consumer Agency Administrators
--> National Consumers League
National Retail Federation
--> Netcraft
--> NextCard
--> Nielsen Media Research
--> Nielsen NetRatings
--> Net Effect Systems
--> Network Solutions
--> Network Wizards
--> News.com
--> NFO Interactive
--> Northern Light
--> Northstar Interactive
--> NPD
--> Nua Internet Surveys
OECD
--> Ovum
PC Data
Pegasus Research
--> People/Design/Technology
--> Peppers and Rogers Group
--> Pew Research Center
--> Phase Forward
--> PhoCus Wright
--> Piper Jaffray
--> PricewaterhouseCoopers
--> PR Newswire
Questus New Media
--> SectorBase.com
--> Service Metrics
--> Simba Information
--> The Standish Group
--> StatMarket
--> The Strategis Group
--> Stores Magazine
--> Studio Archetype
--> Telecommunications Report
--> TeleGeography
--> TheStreet.com
Thomson Financial Securities Data
--> Yankelovich Partners
--> U.S. Dept. of Education
--> U.S. Dept. of Commerce
--> VentureOne
--> Web Merger Watch
--> WebSideStory
Wharton School of Business
--> World Research
--> The Yankee Group
Yankelovich Partners ZD Infobeads
--> Zona Research
-->
__________________________________________________
STAFF
Metrics Director
Maryann Jones Thompson
Newsletter Editor
Lori Patel
Reporter
David Lake
__________________________________________________
GOT METRICS?
Do you have data, analysis or insight you'd like to share with the
industry? Want to give us your two cents on this week's metrics? Send
a letter to the editor.
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