Homework for Internet Advertising

[Philip Johnson <johnson@hawaii.edu>]

1) What are "clicks", "CPM", "Impressions" and
"pageviews"?
http://builder.cnet.com/Business/Advertising/ss06.html

2)Give the 4 reasons why Web advertising is more
effective than traditional advertising?
http://builder.cnet.com/Business/Advertising/ss01.html

3) Since banners are considered to be the most
effective form of Web advertising, enumerate 10 tips
so that you can enhance the effectiveness of your
banners.
http://www.doubleclick.net/learning_center/research_findings/effectiveness.htm

4)As of second quarter of 1999, how much was the
estimated on-line advertising revenues?
http://www.iab.net/adrevenue/2q99revenues.html

================

I hope you find them in order.

Thanks and regards,

for the Internet Advertising Group:

Jun Kabigting

PS: It is my understanding that you will be the one to
send this to the class, is that right? Please advice.

__________________________________________________
Do You Yahoo!?
Talk to your friends online with Yahoo! Messenger.
http://im.yahoo.com

---------- End Forwarded Message ----------